"We Believe"
Narrated by Radio B
Directed by Aaron Rosapepe
Pain and Passion forged in Fashion…
Mama Jo’s Collection is a mother and son collaboration. Joann Gordon also known as “Mama Jo” began doing abstract art some 15 years ago as a way to manage depression, and complications with Lupus. A form of therapy. An outlet. Her son, and biggest fan, a Hiphop artist named Radio B always looked for different ways to promote and display her unique talent. Fast forward to the summer of 2020. In the midst of a pandemic. Radio began working on clothing designs using images of Mama Jo’s art pieces. July 10th 2020 Mama Jo’s Collection was launched on KillTheDreamer.com. August 11th 2021 Mama Jo unexpectedly passed away from her fight with Lupus. Radio is now more than ever dedicated to pushing Mama Jo’s legacy and art throughout the world through fashion and other mediums. Mama Jo’s Collection is urban streetwear high fashion. It’s edgy. It’s risky. I't’s bold. It’s unique, and it’s one of a kind. The goal is for our customers to have an intimate connection to the pieces and to make a statement when they wear it in public.